Even before Red Bull Racing became a record-breaking three-time Constructor's Champion in Formula One, it has dominated conversations both as a team and as an energy drink. After seven years of "Red Bull this" and "Red Bull that," Coca-Cola is reportedly ready to jump into the F1 fray with its Sweden-based energy drink Burn.
Coca-Cola has announced that it will be using six Navistar eStar electric trucks to deliver its thirst-quenching soft drinks to urban areas in North America in an effort to reduce fuel costs and slash pollution. Coca-Cola says the eStar will deliver drinks "with all of their normal fizz, but less of the gas." Ba-da-bing!
For the first time since 1994, one of the famed Piccadilly Lights is changing. The enormous illuminated advertising banners in Piccadilly Circus, London's equivalent of Times Square, are iconic tourist attractions, as well as monuments to the power of corporate advertising.
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As part of its ongoing efforts to green its delivery fleet, Coca-Cola is adding 10 heavy duty hybrid trucks to its South Florida operations. Its national goal of 120 vehicles appears to have increased to 142 according to an article in the Miami Herald which discusses the Florida addition. The trucks are being built by Kenworth in Canada and use a drivetrain developed by Eaton. They can run on electric power alone up to 30 or 35 mph, make use of regenerative braking and are said to reduce fuel co
Coca-Cola and its bottlers are increasing the number of hybrid vehicles they use in their sales and delivery fleets. By the end of this year, Coke's sales fleet of 800 vehicles will contain 550 hybrids (as of now, it has 325), and by the end of next year the entire fleet should be hybridized. The Atlanta-based soft drink giant's green fleet includes the Toyota Prius, Camry Hybrid, and Highlander Hybrid along with the Ford Escape Hybrid. Similarly, both Coca-Cola Enterprises and Coca-Cola Consoli
British supermarket chain Tesco, the fourth-largest retail chain in the world, is teaming up with Los Angeles-based Solar Integrated Technologies to build what is claimed to be the world's biggest roof-top solar panel installation. Solar Integrated won the $13 million contract to install solar panels on the roof of Tesco USA's new distribution center in Riverside, California.