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We first wrote about Dodge's new logo way back in January, when the Dexter-voiced commercials were coming out and a Dodge logo was showing up at auto shows with two stripes at the end. According to Automotive News, that graphic has been officially discussed and endorsed by Dodge CEO Ralph Gilles for a new logo, and we even have the reason: "it signifies our sporty character." How is that, you ask? Because "Most SRTs are Dodges," and those two red "slashes" are the sign of the SRT.

Click above to watch the video after the jump