Company representatives for Chrysler have been in contact with at least 50 dealerships regarding reinstatement into the the automaker's dealer network. According to a leader who represents the 400-plus dealerships seeking arbitration, the dealers contacted will receive intent letters to begin the lengthy reinstatement process.
Alfa Romeo has been toying with the idea of returning to America for years, but now that Fiat CEO Sergio Marchionne is working from Auburn Hills, the time seems more ripe than ever as details emerge on Fiat/Chrysler's strategy vis-a-vis the North American market. While Marchionne implements management restructuring designed to reduce Chrysler's executive hierarchy and separate its divisions into more independent units, a product strategy is rapidly being put into place to make up for lost time d
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Chrysler's restructuring plan and new plan for product development named Project Genesis is facing some expected criticism from many dealers. However, others are praising the cost-cutting, model-trimming and dealer-consolidation program that's happening as a result. As Chrysler pressures its traditional dealer network to sell all three brands (Chrysler, Jeep and Dodge) under one roof – without any financial assistance to help those already struggling with slow sales – many dealers ar
What was hinted at in February by then-CEO Tom Lasorda, then hinted at again in September by new CEO Bob Nardelli, is now simply waiting to happen: Chrysler LLC is going to reorganize its product line and probably start by axing around five models. No one will say exactly which models will return to dust, but it is suspected that the Chrysler Pacifica, Dodge Dakota, Jeep Commander and Compass could be headed to the guillotine, while the Chrysler Sebring and Dodge Durango wait on Death Row for th