its Chevrolet brand with surprising frequency over the past few years. In the latest development, The Detroit News reports that Chris Perry – Chevy's current head of marketing – announced his resignation on Wednesday, effective immediately. Perry's departure comes a little over three years since he joined Chevy after a 10-year stint at Hyundai, and just over a year after Chevy's former chief marketing officer, Joel Ewanick, was shown the door.
We're in the heart of General Motors' downtown Detroit headquarters for a press conference tied to the 100th anniversary of Chevrolet, and Chris Perry, the brand's Vice President of Global Marketing and Strategy, has just confirmed a new TrailBlazer SUV. To be based on the company's new global mid-size Colorado pickup, the vehicle will be unveiled November 10 at the Dubai Motor Show.
The constant churn at General Motors' U.S. marketing organization continues with the hiring of former Hyundai marketing vice president, Chris Perry (right), to run marketing for the Chevrolet brand. Perry follows former top Hyundai marketing chief Joel Ewanick over to GM just five months after replacing him as the head of marketing at the Korean automaker. Perry is the fourth marketing executive chosen to run Chevrolet in the past 13 months.
Chris Perry has some big shoes to fill in his new job. Hyundai has named Perry to replace Joel Ewanick as its vice-president of marketing. Ewanick, who left Hyundai in March for a short stay in the same position at Nissan, recently was appointed to that role at General Motors.