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Question: If Cadillac is the Standard of the World, and Buick is just one notch below its range-topping, Wreath-and-Crested Caddy sibling, where does that leave Chevrolet, General Motors' mainstream brand?
Some loyalties run deep in Detroit, take Chevrolet's relationship with its advertising agency. Campbell-Ewald has been urging people to buy bowties since 1922, when a single magazine ad contained more words than a BMW press release. Chevrolet's account is huge, and the automaker is not looking to make a clean break from its long-time agency, the layer-cake of ongoing efforts is far too tall for that. What's most likely to happen is that Chevrolet will accept outside pitches from hungry, creative