Let's see. You're a gas station owner who wants to get out of the petrol business and into something a little more eco-friendly. Electric cars, say. How do you mark the transition? For Milton Grin, owner of a Valero in Kansas City, Missouri, the answer was to attract attention to his new venture by selling his current product at discount prices - like $1.99 for a gallon of gas (diesel prices remained high). To take advantage of the media and customer attention his sale generated, Grin had three
By now, you are surely aware of the gas promotions being run by auto companies such as Chrysler and Suzuki. While these programs have proved unsuccessful overall, this has not stopped other industries from jumping on the bandwagon. For instance, such diverse companies as Callaway Golf, Hasbro games, Hertz Rental Cars, Choice Hotels and Hotels.com are running promotions which include free gas. Additionally, the Northern Ohio Blood Services Region of the American Red Cross is offering such prizes
The last time we wrote about stupid-cheap gas, the frenzy was due to a mistake. In December, at a gas station in Wisconsin, an employee accidentally set the price of gas to 32.9 cents instead of $3.299. Over in South Charleston, West Virginia, the price of gas was set to an even lower price - just a tenth of a penny - and was set there on purpose. A 25-year-old clerk at the local BP set the low, low price and then allowed her friends and family fill up for basically free. The scam had been going
While Americans might be more and more conscious about using less gas, if you start (almost) giving it away, the conserving mentality goes right out the window. Last week, the AP reports, a gas station employee in Wisconsin goofed up before leaving the shop for the night, setting the price of gas to 32.9 cents instead of $3.299. Guess how long it took for someone to discover the cheap gas and then tell all their friends? Not long.