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From its headquarters in Maranello, Ferrari has traditionally operated two divisions: one that makes exquisite road cars, and another that competes in motorsports. More recently, however, a third division has emerged, with the responsibility of conducting the company's ever-increasing marketing enterprise. The Global Branding Division itself seems to be following two tracks: licensing products as exclusive as the road cars and targeted towards their owners, and marketing merchandise to the Scude

Demetrius Thompson was struck, twice, by drivers distracted while chatting on their cellphones. Instead of understandably getting mad or sensibly suing the drivers for millions, he instead founded the company Global Mobile Alert which developed a system called MyMobileAlert.

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