Ah, Catrinel Menghia. Fiat knows a good thing when it finds one, and so it's no surprise to see a trio of new advertisements staring the Romanian-born and Italian-speaking model alongside the 2012 500 Abarth.
Fiat scored a major hit with its commercial for the 500 Abarth starring Romanian model Catrinel Menghia. Released last November as a web-only video, the spot exploded in popularity when it hit the airwaves during the Super Bowl in February. Having proven that a dollop of sexiness is enough to get your attention, Fiat has chosen a different but equally well-proven tactic for this new 500 Abarth commercial: babies.
What do you do when you want to cast your cute little city car as a truly bad ass performance machine? How about hiring an infamous drug enthusiast actor, a guy who insists he has "tiger blood" flowing through his veins?
There's no question that Fiat's "Seduction" ad was a big success. Launched just a few weeks ago to coincide with the North American debut of the Fiat 500 Abarth, the minute-long commercial quickly went viral to amass over two million views. And with good reason. The spot's got everything: cars, sexy, funny.... So what more could Fiat do with the ad? Pop-Up Video, of course!
Jennifer Lopez may be all well and fine for plugging the regular Fiat 500, but for the new Abarth version, Fiat's going to need something a little... racier. So for the latest spot advertising the arrival of the Scorpion-fettled Cinquecento, Fiat USA (also known as the import-flavored Chrysler division) took a decidedly different approach.