We bring you yet another example of people getting bent out of shape over what appears to us as innocuous advertising. This time it's Ford of Europe, which has been running a commercial for its Focus Zetec Climate model using clips from the movie Casino Royale. As we all know, Ford had great product placement in the new Bond flick, which featured Aston Martin's new DBS as 007's main ride, as well as a new Ford Mondeo as his rental
We finally got to watch Casion Royale the other day and were very impressed with the new Bond – clearly a darker and more mature double-O than previous ones who were cast as cartoonish philanderers. In addition to the new Bond, the series also received
Each new James Bond film, in addition to being an event in and of itself, is a massive advertisement for every single branded item seen on the silver screen. Whether it's 007's Smirnoff vodka, Walther pistol, or Aston Martin automobile, each item's appearance on screen is indeed a Very Big Deal for the company behind it. And so, Ford is crowing about its involvement in Casino Royale in an article on its website (read it after the jump). The film represent
There are concerns within the company that the sale of Aston Martin could mean that vehicle production would move out of the UK, causing the loss of nearly 1,000 jobs. Could they really build an Aston Martin anywhere but the UK? If they do, they might have to deal with 007 himself.
Finally, the Aston Martin DBRS9 mules are starting to resemble something James Bond would actually use to carry out international espionage. These new spy shots from Edmunds show the DBRS9, which is based on the standard DB9, with plenty of nipping and tucking going on to give the car a much more aggressive presence, one worthy of the Bond man himself. A pair of creased air inlets flanks a wide lower air intake in the Aston's front fascia, while oversized vents behind the front wheels and an int
While Agent 007 will hop behind the wheel of any vehicle to get away tux intact (Ford Mondeo, Bulldozer), there’s only one brand he calls upon when the ladies are looking, and that’s Aston Martin. The Aston Bond will be driving in the upcoming movie Casino Royale