If you're thinking of buying a new white car, you aren't alone. A quarter of all new cars are white, according to PPG Industries, the world's largest supplier of automotive paint.
Silver just won't give up its nine-year choke hold as the most popular color choice for cars and trucks, both in the United States and abroad. In fact, the silver and gray category actually picked up an additional five percent on the rest of the field with a market share of roughly 25 percent in 2009.
Marketing company JWT recently proclaimed that blue would be taking over from green as the new color for the environmental crowd to get behind. Naming trends seem to support this theory, with BlueTec and BlueMotion both highlighting clean diesel technology. Now, DuPont is reporting that the color blue is gaining ground on white, which is currently the most popular shade to order a new car in. One reason that the hue is gaining in popularity is that people reportedly equate the tone with the eart