Honda hopes to burnish its brand image as its car sales slip.
Mercedes-Benz Style and Lufthansa Technik are displaying this jointly developed executive jet cabin at the EBACE show in Geneva, seamlessly blending walls, ceiling, floor, and furniture into one sweeping design.
During a press conference at the National Business Aviation Association's annual convention in Orlando, Florida, Honda announced that production has begun of its HondaJet line. Honda considers this a major milestone in the development of the business jet. The Japanese company has stated that its next milestones are FAA approval and delivery of its first model.
Honda made its bones as an engine manufacturer first and foremost, so its latest problems getting the HondaJet off the ground must be frustrating. According to Bloomberg, recent testing revealed a susceptibility to ice damage, forcing a redesign of the HondaJet's HF120 engine. This development means engine certification will be pushed back until the second half of next year, and the plane will not launch during 2012, as previously planned.