BMW's North American Vice President of Aftersales, Dan Creed, has been chosen to replace former marketing VP Jack Pitney, who passed away last month as the result of a tragic accident on his farm. Creed will pick up the reins of marketing as well as product planning and strategy for The Roundel in North America.
BMW takes Singapore – Click above to watch video after the jump
Marketing campaigns are always in search of a new hook, and BMW's gotten creative to help keep the 1-Series on boil. Readers of the March 24th edition of Autoweek were treated to a smattering of tiny-Roundel factoids at the bottom of the mag's pages. Some of them might be true, while others seem entirely made up. The hard facts are naturally spot-on, but subjective impressions like back seat comfort, desirability, and a link to the 2002 are all tenuous at best. The effort is charming in