9 Articles
Marketing 101: Make stuff up, make it visible - BMW's subtle 1-Series shilling

Marketing campaigns are always in search of a new hook, and BMW's gotten creative to help keep the 1-Series on boil. Readers of the March 24th edition of Autoweek were treated to a smattering of tiny-Roundel factoids at the bottom of the mag's pages. Some of them might be true, while others seem entirely made up. The hard facts are naturally spot-on, but subjective impressions like back seat comfort, desirability, and a link to the 2002 are all tenuous at best. The effort is charming in

VIDEO: Rampenfest the movie, now playing on the screen in front of you

Click above for a few stills from the sham documentary.

1-Series on BMW website with official pricing

The 1-Series has officially joined BMW's line up in the United States, having finally been added to the brand's official website. Along with its place among the Ultimate Driving Machines online, the 1-Series also gets officially pricing, which turns out to be John Neff

BMW expects to sell 20,000 1-series coupes annually

Since it's launch in 2004, BMW has sold 470,000 1-series models throughout the world, and with the upcoming 1-series coupe, the automaker expects those numbers to increase, particularly when U.S. sales begin at the end of this month.

BMW expect rising fuel costs to spur 1-series sales

You've heard this shtick before, but with oil prices hitting record highs – again – most automakers are making a play at bringing more frugal offerings to market. In the case of BMW though, we're a bit disjointed on the idea. Sure, the 1-series is the company's second best seller in Europe, behind the 3-series, and purchasing a 128i when it goes on sale here in the States next year is the best way to get behind the wheel of a Bimmer on the cheap. But if buyers are supposedly so cost

BMW 1-Series to start below $30k

A new entry-level car from a premium European brand will be washing up on our shores when the BMW 1-Series arrives carrying a price tag slightly under $30,000. Much the same way as Volvo's looking to its bobbed-tail C30 to recruit younger buyers into the fold while offering an appropriately flavored confection of a car, the 1-Series has the task of winning customers who would love a Roundel on the hood, but can't swing the 3-series.