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During an interview with Brandweek, Bruce Ertmann revealed himself as Toyota's (get this) "corporate manager of consumer-generated media." That's right, he's paid to read through forums, websites and blogs -- including yours truly. Plus, it's likely he's reading your comments.

During the North American International Auto Show here in Detroit this year, General Motors hosted a group of bloggers, many from non-automotive focused web sites. I was invited to participate in the program including the interviews that were scheduled with various GM executives, such as the group discussion we had with vice-chairman Robert Lutz. It's Weblogs, Inc. policy not to accept any payment from companies we cover, so we pay our own way all the time. I did however take advantage of the op