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Ladies and gentlemen, wealthy heirs and oil-barons, please place your bids for two of the most storied British automakers of the 20th century. You've got until July 19th to throw your offer into the pool of other potential suitors for both Jaguar and Land Rover.

Late yesterday, insiders privy to the ongoing talks within DaimlerChrysler to sell off its less profitable American half have leaked that the number of groups vying for control of the ailing automaker have been narrowed down to three.

The ups and downs of the rumored Chrysler sale are a better soap opera than NASCAR.

Since Daimler Chrysler CEO Dieter Zetsche declared 'all options are open' with regards to a possible Chrysler sale, the rumors have been flying. With the exception of GM and Magna, every automaker that comes up as a potential suitor has politely denied the rumor. VW, Hyundai, and Ford have all denied interest in Chrysler, and the Chinese automakers haven't exactly gotten in line to throw their names in the hat.

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