9 Articles
Toyota's Bill Reinert lets loose on ethanol, li-ion batteries, plug-in vehicles

Toyota's Bill Reinert should be better known. With so many quotable statements coming from GM's Bob Lutz and Tesla Motors' Elon Musk, perhaps Reinert, Toyota Motor SalesSebastian Blanco

Toyota's Bill Reinert lets loose on ethanol, li-ion batteries, plug-in vehicles

Toyota's Bill Reinert should be better known. With so many quotable statements coming from GM's Bob Lutz and Tesla Motor's Elon Musk, perhaps Reinert, Toyota Motor SalesSebastian Blanco

REPORT: Toyota questions demand for plug-ins, cost, range, durability concerns

We all know that there is a hardcore group of consumers out there chanting the mantra of "No plug, no sale!" Okay, well, at least a few of you. The problem is that, like commenters on the internet, the loud fringe makes most of the noise, but often actually represents a very small percentage of the total population. For the rest of the car buying public, the realities of choosing a new car go well beyond the ability to "refuel" from a plug in the garage. This is the reality that Toyota, General

Toyota questions demand for plug-ins, cost, range, durability concerns

We all know that there is a hardcore group of you out there chanting the mantra of "No plug, no sale!" Okay, well, at least a few of you. The problem is that, like commenters on the internet, the loud fringe makes most of the noise, but actually represents a very small percentage of the total population. For the rest of the car buying public, the realities of choosing a new car go well beyond the ability to "refuel" from a plug in the garage. This is the reality that Toyota, GM, Nissan, Mitsubis

Toyota exec throws wet blanket on PHEV dreams

While Toyota CEO Katsuaki Watanabe was in Tokyo talking up plans to start production of lithium ion batteries at the Panasonic EV Energy joint venture late next year, an American Toyota Exec was dampening expectations for the PHEVs in Washington. Bill Reinert, national manager of the Advanced Technology Group participated in a panel at the Google.org Plug-In Vehicle Conference. Reinert reiterated that while many plug-in proponents emphasize the potentential for