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Safety advocacy is a touchy subject when it comes to the motoring world. After all, everyone has heard the warnings about buckling up, drinking and driving, and more recently, the dangers of distracted driving. And while we applaud the intent of these messages, we can't help but have our doubts about how effective most of these campaigns are. Still, there are many different approaches to the road safety public service announcement genre, and we've seen a few genuinely stirring takes on the matte
Thermahelm helmet animation - Click above to watch the video after the break
Now and again I let slip in my posts that I'm a guy who bikes to run errands. There's nothing bad about using a bike for getting around, especially in a city. But, like motorcyclers and scooter drivers, you're a lot more exposed to the environment on two wheels than in four. And the results of being hit by a car are not pr