Most everyone is familiar with the Ward's Auto 10 Best Engines award where BMW, Audi and Ford took several honors for 2010, but a less prominent, though perhaps more eye-catching, award given by the magazine is the Ward's Interior of the Year awards.
- Jeremy Korzeniewski
- Mar 21, 2008
Automakers work very hard at the branding process, which takes years and years of effort to achieve. For instance, when a consumer hears Porsche, he or she likely sthink of sports cars and iconic design principles -- despite the fact that the German brand sells plenty of SUVs, too. And when a brand starts to get a negative image, it can take years to overcome that bad stigma -- just ask Ford. So, with all of this in mind, Kelley Blue Book has announced the winners of its 2008 Brand Image Awards,
- Hyundai Veloster N: menacing grille, big wing
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