Mike Jackson is the Chairman and CEO of Auto Nation, the largest dealership group in the United States. Auto Nation showrooms around the country sell just about every brand of car offered here and Jackson is actually glad to see gas above $4 a gallon. While this may seem odd since sales have been in free fall lately, especially the once mighty and profitable full-size truck and SUV segment, it actually makes a lot of sense if you look out past the next quarterly report. For far too long, America
In order to help customers to know if a vehicle is efficient, or a least less bad for the environment, AutoWest and Power Auto Group (members of AutoNation) are introducing a new system in order to label cars called the E-Vehicles program. This system will mark cars with a green, leaf-shaped E-Vehicle logo (the additional sticker) if that produce at least 28 miles-per-gallon or delivers 10 percent better fuel efficiency than the average for their vehicle class.
If you're one of the many people who desire a plug-in hybrid, but are frustrated that the only way to get one is to go the aftermarket modification route, check out this strategy by the national auto dealership AutoNation. Mike mentioned AutoNation last week, but I feel this "soft order" tactic deserves another look.