At World's End
click above image for more pics of Volvo's sunken treasure
We're fairly certain that the success of Volvo's first Treasure Hunt game, which was tied to the release of Disney's second Pirates of the Caribbean movie, took the swedish automaker by surprise. It certainly surprised us, as our initial post on the promotion racked up a record number of comments. Autoblog readers used the post as a common room to share tips and help others overcome the game's more difficult obstacles. All told, nearly 1,271 comments were left on that post.