A car company, or a luxury goods manufacturer? Aston Martin wants people to see it as both.
Aston Martin Lagonda Taraf
Visitors to the Goodwood Festival of Speed will get the rare opportunity to see two of Aston Martin's limited-edition, current models, the Vantage GT12 and Lagonda Taraf.
The Lagonda Taraf will be just the first in a new line of models from Aston Martin specifically targeted at markets outside of Europe - especially the Middle East and China.
Aston Martin officially took the wraps off its new Lagonda sedan in Dubai on Monday, revealing the luxury limousine in all its glory and revealing its nameplate as Taraf – derived from the Arabic word for "luxury" (not for some Kurdish starlet). A fitting name, since it will only be offered to select customers in the Middle East, where a large number of its '70s-era predecessors have found homes. But while the model was clearly and emphatically targeted at the Persian Gulf clientele, Aston