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Entry-level Ariel Atom 3 priced from $49,980

Ariel Atom 3 – Click above for high-res image gallery

Ariel releasing Atom 3, more face-morphing potential

Ariel Motor Company is releasing the third iteration of its mind-blowing track-tool, the Atom 3. And even though it may be hard to discern the changes, with a vehicle this minimalist, they're bound to have an effect.