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Bert Campbell's Atom chassis – Click above for high-res image gallery

DDMWorks Ariel Atom – Click above for image gallery

Ariel Atom 3 – Click above for high-res image gallery

Ariel Atom - click above image for hi-res gallery

Ariel Atom 500 V8 - Click above for a high-res image gallery

Ariel Atom 500 V8 - Click either image for a high-res image gallery

Ariel Atom - Click above for a high-res image gallery

Click above for a high-res image gallery of the Racer X Design Formula RZ

Click above for more shots of the custom Ariel-powered wooden car

Click above for more shots of this home-built Ariel Atom replica

Click above for more shots of this home-built Ariel Atom replica

We've lost track of how many times we've watched Clarkson's track test of the Ariel Atom. It solidified the Atom's place in the track-day hierarchy, impressing with its insane speed, lateral grip and face warping abilities. But for those of us not content to look like a blowfish in full attack mode, Ariel has begun offering an optional windscreen on the Atom, eliminating the need for a helmet.

North American Ariel Atom production has left the auspices of Brammo Motorsports and been taken up by Trak Motorsports Incorporated, which has been working feverishly to put together a sales and manufacturing operation while also working with Brammo to maintain momentum on orders and refits to Atoms currently underway or back for upgrades. TMI started with the Atom as Brammo's Canadian distribution partner, and the company also puts on the Ariel Atom Experience events that have given it a huge a

Jeremy Clarkson of Top Gear seems to think the Ariel Atom is perfect for middle-aged guys with a little extra cash and not enough foolishness for motorcycles. But most of the middle-aged guys we know have all their extra cash tied up not in little cars, but in little kids.

If we're honest, most decisions in the business world, especially in the auto industry, aren't made for altruistic reasons. Money is the name of the game, and as the environment is becoming a much talked about issue around the dinner table, many automakers are realizing that it's in their best interest, financially speaking, to develop greener vehicles.