Tech companies are getting realistic about the automotive segment.
Apple sent a letter to NHTSA acknowledging that it is "excited" about automation in numerous fields, "including transportation."
Apple's grabbing software engineers in the North from QNX.
Get your salt shakers ready, because we've got another Apple car rumor today.
Maybe it's not so easy to design and build a new automobile after all...
Is it real? Who knows, but maybe.
Let's not jump to conclusions, this is one component for a specialty vehicle for the military.
Tesla Motors CEO Elon Musk is watching the competition closely, including electric cars from existing manufacturers, and potentially Apple.
Apple continues to dip its toes in the water of the transportation world. In this case, a toe is one billion dollars and the pool is Chinese ride-hailing.
Kurt Adelberger invented a new kind of smart charger for electric vehicles while working at Google. Now he's off to Apple, possibly to work on an EV project there as well.
Cars take up a lot of room, and these companies need more of it.
An anonymous report in the FAZ says that Apple is working on the Project Titan EV in Berlin and that Magna might be the contract bulider.
Piper Jaffray analyst isn't concerned about potential departure of Apple executive spearheading the project.
Lyle Dennis started GM-Volt.com in the early days of the Chevy Volt hype. Today, he's much more excited about imagining what an Apple car will be like.
Cars are vastly more complicated than, and just as difficult to develop as, smartphones. How does Silicon Valley not realize this?
A resident of Sunnyvale, CA, reports that motor noises can be heard late at night from inside Apple's secretive Project Titan facility.