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Got oil? Oil industry looks to advertising to save its reputation

Despite Big Oil's recent run of record profits, they're still very concerned with the diminishing state the industry's image. The Wall Street Journal ran this article (subscription required) which reports that the American Petroleum Institute (API) is engaging in a "full-fledged, open-ended [advertising] campaign" and has turned to Harris Interactive, the same company that is entrusted to keep America'