As if the tie-in between the 2014 Dodge Durango and fictional anchorman Ron Burgundy wasn't already odd enough, Dodge has come up with an equally bizarre contest to give away one of its SUVs. The "Hands on Ron Burgundy" contest kicks off tomorrow, and whoever can touch Ron the longest will drive off in a new 2014 Durango.
Dodge has released several more of its Anchorman 2-themed commercials, starring Will Ferrell as inept newsreader Ron Burgundy. The four spots, one of which is a sequel to a previous commercial, follow roughly the same pattern as previous ads, with Ferrell's Burgundy misu
The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferre