When we last spoke to Ample Motion, they were offering a special deal to visitors at the Santa Monica Alt Car Expo. Namely, a steep discount on the 2010 R300 plug-in truck. Turns out the $29,999 offer is still good thanks to what the company claims was an "overwhelming response."
The headline above is what we call a "bait & switch," and it recreates the feeling I got when I approached the AMPLE Motion booth at the AltCar Expo. AMPLE, a new company incorporated on Earth Day this year, is trying an unusual strategy to get the word out about its plug-in hybrid vehicles that are scheduled to arrive in 2010: super deep pre-order discounts. While the company's 2010 R300 plug-in truck will normally cost $75,000, the first thirty people to pre-order will be on the hook for o