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Mention the term "alkaline battery" and folks of a certain generation will remember the old Eveready battery commercials with actor Robert Conrad daring the viewer to knock the battery off his shoulder. Very macho. Now, alkaline has moved from manliness to money-saving, as the fine folks at Princeton University have been granted almost $1 million from the US Department of Energy to develop alkaline batteries suitable for electric-vehicle use, Princeton Patch reports.