After years of uncertainty, the revived brand sells its first electric sports car to its Chinese importer, Jowett Motors.
Detroit Electric, an electric vehicle brand founded in the early 1900s, is returning to MoTown with an all-new two seat electric sports car set to debut at the Shanghai Motor Show next month.
Now here's an old story. Back in 2008, Zap revived the Detroit Electric name, a name that had cachet for building and selling around 13,000 electric vehicles in the early 20th Century. But, in 2009, after losing the Zap connection, the Detroit Electric revival kind of faded away, at least in public. Today, almost out of nowhere, the brand bounced back. That's because Detroit Electric just announced it will have its headquarters in the Fisher Building in Detroit.
Ever since that Malaysian press melée in September there haven't been any perceptible noises emanating from the resurrected Detroit Electric. Perhaps former Lotus CEO Albert Lam and friends have their noses to the grindstone getting product ready their announced end-of-2009 production run. Secretly, we hope they're preparing several models to brandish at the motor show in their namesake city, (we've heard some room may have opened up) but with a website that looks like it's in need of lif
After showing practically no signs of life since being revived in a joint venture between Zap! and Youngman Automotive Group last February and officially striking out on its own less than a week ago, Detroit Electric has emerged, in Malaysia, as a Dutch company with $300 million in backing and a fleet of prototypes. Say what? We had a hint of this earlier but this seems to make it all official. The company, reportedly majority owned by CEO Albert Lam (Lam joined Zap! management late last year) h