The American Customer Satisfaction Index or ACSI released its updated numbers and according to the survey, new car buyer satisfaction is down for the third straight year.
Car customer satisfaction fell for the first time in two years, according to the 2013 American Customer Satisfaction Index automobiles and light vehicles report. Over the course of 4,078 random phone and e-mail interviews between April 6 and May 22, the index, based on a scale of 0 to 100, revealed that customer satisfaction with automobiles fell from 84 in 2012 to 83. Domestic autos bring up the rear.
The American Customer Satisfaction Index has released the results of its annual investigation into the automotive industry, and the biggest winners hail from Japan. Although Cadillac is tied with Lexus and Toyota atop the standings with an overall score of 87, just one short year ago the top few automakers – with Buick and Lincoln at the tippy top – hailed from the United States.
The annual American Consumer Satisfaction Index is out, and while the auto industry as a whole slipped this year, Lincoln-Mercury and Buick moved to the top of the heap for the first time ever. Each of the domestic brands was rated on a scale of 100, with Ford Motor Company's LM outpost scoring an 89 (up one point from last year) and General Motors' Buick holding steady at 88 points. Mercury capturing part of the top spot is somewhat bittersweet, of course, as the Blue Oval announced in June tha