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What on Earth is Audi doing with E-Tron?

Getting Some Answers About This Often Confusing EV Program

In Detail: Audi's e-tron Program

You've read about the BMWi concepts here, but what's with Audi's e-tron program? It seems like every major auto show has something new for us, and it's tough to keep track. It's time for a small primer on what Audi is doing with their latest e-tron concept.