Ford has just added a helpful new function to its 911 Assist SYNC app. Emergency services can now easily locate distressed motorists via a vehicle's GPS coordinates and call for assistance, thereby diminishing response times. Ford says that the service is completely free, and will show up on 2011 models equipped with MyFord and MyLincoln Touch, along with some SYNC-equipped vehicles. Don't think the new tech is a direct challenge to the General Motors equivalent, though.
When Ford's Sync infotainment system went live in late 2007, the technology looked promising to us but we weren't ready to bet the farm that customers were going to adopt it in large numbers. Two and a half years later, Ford and partner Microsoft are celebrating the two millionth Sync system installed, which happened to go into a 2010 Ford Fusion Hybrid. The rate of Sync adoption is increasing over time too, as the two millionth unit was installed less than one year after Ford hit one mi