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Half a decade ago, Porsche thought so little of the Detroit Auto Show that it canceled its participation altogether. But the German automaker came back last year with the 918 RSR concept, and will use the show to unveil its new 911 Carrera Cabriolet to the public for the first time.

Electronic Arts seems hell bent on capitalizing on its unique deal with Porsche, announcing a new contest to win a 2012 911 Carrera S as part of a promotion for its upcoming Need For Speed: The Run video game. Apparently, all you need to do to be entered into the giveaway is log into your EA account or register a new account for free. No actual purchase of the game is necessary.