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First Drive
First Drive
Keep it simple, stupid | 2017 Hyundai Ioniq Hybrid and Plug-In First Drive

Don’t be shy. You won’t look smug (or confused) in these hybrids.

Prius, watch your back, because the Ioniq is gunning for you.

The 2017 Hyundai Ioniq Hybrid starts at $23,035

Or, choose a fully electric Ioniq for $30,035.

Not only is it more fuel efficient than the Toyota Prius, it's also around $2,000 cheaper.

Hyundai Ioniq hybrid and EV sales begin this month

Expect a big marketing push in March.

The plug-in hybrid variant should be available by this September.

The 2017 Hyundai Ioniq fuel economy numbers are official, and impressive

The EPA tested all three versions: the hybrid Ioniq, the plug-in hybrid Ioniq Blue, and the self-explanatory Ioniq Electric.

Hyundai's electric car strategy takes shape under the radar

In case you missed it, the Ioniq is a legit EV, too.

It's not quite a Tesla-fighter, but it could do a lot for Hyundai.

2017 Hyundai Ioniq takes three-pronged approach to electrification

Hyundai has introduced all three variants of its new Ioniq in Geneva, taking an aggressive approach to electrification that few companies have matched before.

Hyundai Ioniq launches in Korea before challenging Prius in US [w/video]

After several rounds of teasers and spy shots, Hyundai has finally released in full the new Ioniq, its first dedicated electrified model offering hybrid, plug-in hybrid, and full electric powertrains.

Spy Shots
This is the Prius-fighting Hyundai Ioniq fully uncovered

The Hyundai Ioniq, Korea's forthcoming challenger to the Chevy Volt, Toyota Prius and Nissan Leaf, was spotted completely undisguised during a video shoot.