24 Articles
Deep Dive

Making it more efficient and kind of fun without upping weight? It was an involved process.

Official

The 2016 Toyota Prius earned the Insurance Institute for Highway Safety's highest Top Safety Pick Plus award after the hybrid's recent crash test.

Translogic

Jonathon Buckley gets familiar with the fourth generation of the popular hybrid.

Translogic host Jonathon Buckley spent a few days getting to know the all-new 2016 Toyota Prius, filming his impressions along the way. Now in its fourth generation, the popular hybrid receives upgrades in efficiency, driving dynamics, and styling. But will it be enough to win over our host?

Video

Apparently, The New Prius Is A 'Mutha-Truckin Ride'

Toyota has gone full metal with its new Super Bowl ad, featuring the new Prius, a Gibson Flying V, a keytar, and a granny flashing the sign of the horns.

Video

Toyota has a team of anime girls in Japan to sell the fourth-generation Prius in Japan through some bizarre advertising. The characters personify every bit of the car, including the engine, soundproofing, and the door chime.

Motorsports

APR Racing's Toyota Prius GT300 racer is set to take on the competition in Japan's SuperGT series with a new, aggressive look and a 3.4-liter V8 hybrid.

Official

Toyota will air a 60-second ad for the 2016 Prius during the second quarter of the Super Bowl.

Report

Toyota expects low fuel prices to reduce global demand for the Prius, and it may sell as few as 300,000 of them annually.

Report

54 City, 50 Highway, 52 Combined For Most Trims

A Toyota rep confirms the fuel economy for the 2016 Toyota Prius at 54 city, 50 highway, and 52 combined for five of the six trims. The Prius Eco does even better.

First Drive

Can One Of The Few Truly Iconic Modern Cars Be Redefined?

Can Toyota can reinvent an icon by adding driving oomph to an iconic fuel-sipper? We drive the new, fourth-gen 2016 Toyota Prius to find out.

Official

Less Friction, Less Weight, More Thermal Efficiency

Toyota finally shares some technical details about the 2016 Prius, including that the new hybrid will have, "impressive driving dynamics."

Video

Weekly Recap for 9.11.15

Bentley and Rolls-Royce both introduce new luxury vehicles while Toyota reveals the 2016 Prius. Autoblog senior editor Greg Migliore reports on the Weekly Recap edition of Autoblog Minute.

Video

We Get Reaction To Toyota's New Hybrid From Folks On The Strip

Toyota revealed the 2016 Prius in Las Vegas and we asked some visiting tourists what they thought of the new hybrid.

Video

We're On Hand For The Reveal Of The All-New 2016 Prius

The car that popularized hybrids is all new for 2016 and Autoblog was on hand in Las Vegas for the reveal. Autoblog's Adam Morath reports on this edition of Autoblog Minute, with commentary from AutoblogGreen's Sebastian Blanco.

Official

No Exact Figures, But A 10-Percent Improvement In Efficiency Confirmed

The 2016 Toyota Prius will go on sale in early 2016. Fresh looks and a new platform promise more fun behind the wheel to go with even bigger fuel economy numbers.

Video

Toyota will reveal the Prius online starting at 11:55 PM Eastern (8:55 PM Pacific) Tuesday, September 8 in Las Vegas, Nevada. This is your Livestream feed.

Featured

The New Prius Gets Unveiled Tonight. Here's A Primer.

We collect the details and rumors we've heard about the 2016 Toyota Prius and put them in one spot. The new hybrid is going to be unveiled tonight in Las Vegas.

Official

It's Just Black And Red, And It Matches Our Spy Shots

Toyota has just released the first official teaser picture of the 2016 Prius. If you've seen the spy photos, it's nothing surprising.

Spy Shots

Here's an up-close look at the highly anticipated, fourth-generation Toyota Prius.

Spy Shots

The first spy shots of an uncovered 2016 Toyota Prius show a hybrid that shifts the Mirai design to a gas-electric vehicle. There are good and bad aspects.