Making it more efficient and kind of fun without upping weight? It was an involved process.
2016 Toyota Prius
The 2016 Toyota Prius earned the Insurance Institute for Highway Safety's highest Top Safety Pick Plus award after the hybrid's recent crash test.
Translogic host Jonathon Buckley spent a few days getting to know the all-new 2016 Toyota Prius, filming his impressions along the way. Now in its fourth generation, the popular hybrid receives upgrades in efficiency, driving dynamics, and styling. But will it be enough to win over our host?
Toyota has gone full metal with its new Super Bowl ad, featuring the new Prius, a Gibson Flying V, a keytar, and a granny flashing the sign of the horns.
Toyota has a team of anime girls in Japan to sell the fourth-generation Prius in Japan through some bizarre advertising. The characters personify every bit of the car, including the engine, soundproofing, and the door chime.
APR Racing's Toyota Prius GT300 racer is set to take on the competition in Japan's SuperGT series with a new, aggressive look and a 3.4-liter V8 hybrid.
Toyota expects low fuel prices to reduce global demand for the Prius, and it may sell as few as 300,000 of them annually.
Toyota finally shares some technical details about the 2016 Prius, including that the new hybrid will have, "impressive driving dynamics."
Bentley and Rolls-Royce both introduce new luxury vehicles while Toyota reveals the 2016 Prius. Autoblog senior editor Greg Migliore reports on the Weekly Recap edition of Autoblog Minute.
Toyota revealed the 2016 Prius in Las Vegas and we asked some visiting tourists what they thought of the new hybrid.
The car that popularized hybrids is all new for 2016 and Autoblog was on hand in Las Vegas for the reveal. Autoblog's Adam Morath reports on this edition of Autoblog Minute, with commentary from AutoblogGreen's Sebastian Blanco.
Toyota has just released the first official teaser picture of the 2016 Prius. If you've seen the spy photos, it's nothing surprising.