2016 Toyota Prius

Toyota will recall some 192,000 vehicles in the United States to mitigate a fire risk related to hybrid power unit harnesses.

Making it more efficient and kind of fun without upping weight? It was an involved process.

The 2016 Toyota Prius earned the Insurance Institute for Highway Safety's highest Top Safety Pick Plus award after the hybrid's recent crash test.

Translogic host Jonathon Buckley spent a few days getting to know the all-new 2016 Toyota Prius, filming his impressions along the way. Now in its fourth generation, the popular hybrid receives upgrades in efficiency, driving dynamics, and styling. But will it be enough to win over our host?

Toyota has gone full metal with its new Super Bowl ad, featuring the new Prius, a Gibson Flying V, a keytar, and a granny flashing the sign of the horns.

Toyota has a team of anime girls in Japan to sell the fourth-generation Prius in Japan through some bizarre advertising. The characters personify every bit of the car, including the engine, soundproofing, and the door chime.

APR Racing's Toyota Prius GT300 racer is set to take on the competition in Japan's SuperGT series with a new, aggressive look and a 3.4-liter V8 hybrid.

Toyota will air a 60-second ad for the 2016 Prius during the second quarter of the Super Bowl.

Toyota expects low fuel prices to reduce global demand for the Prius, and it may sell as few as 300,000 of them annually.

A Toyota rep confirms the fuel economy for the 2016 Toyota Prius at 54 city, 50 highway, and 52 combined for five of the six trims. The Prius Eco does even better.

Can Toyota can reinvent an icon by adding driving oomph to an iconic fuel-sipper? We drive the new, fourth-gen 2016 Toyota Prius to find out.

Toyota finally shares some technical details about the 2016 Prius, including that the new hybrid will have, "impressive driving dynamics."

Bentley and Rolls-Royce both introduce new luxury vehicles while Toyota reveals the 2016 Prius. Autoblog senior editor Greg Migliore reports on the Weekly Recap edition of Autoblog Minute.

Toyota revealed the 2016 Prius in Las Vegas and we asked some visiting tourists what they thought of the new hybrid.

The car that popularized hybrids is all new for 2016 and Autoblog was on hand in Las Vegas for the reveal. Autoblog's Adam Morath reports on this edition of Autoblog Minute, with commentary from AutoblogGreen's Sebastian Blanco.

The 2016 Toyota Prius will go on sale in early 2016. Fresh looks and a new platform promise more fun behind the wheel to go with even bigger fuel economy numbers.

Toyota will reveal the Prius online starting at 11:55 PM Eastern (8:55 PM Pacific) Tuesday, September 8 in Las Vegas, Nevada. This is your Livestream feed.

We collect the details and rumors we've heard about the 2016 Toyota Prius and put them in one spot. The new hybrid is going to be unveiled tonight in Las Vegas.

Toyota has just released the first official teaser picture of the 2016 Prius. If you've seen the spy photos, it's nothing surprising.

Here's an up-close look at the highly anticipated, fourth-generation Toyota Prius.