2015 Chrysler 300
Chrysler brand chief Al Gardner told Edmunds that the number one complaint among Chrysler 300 buyers concerning the second-generation 2011-2014 model was that Chrysler downsized the grille. Owners clamored for a return to the attention-getting face of the car launched in 2005.
For the 2015 model year, Chrysler hopes that a more clearly defined purpose for its big sedan, combined with liberal dipping into the corporate tech toy box, will rekindle buyer interest. I grabbed the keys of the edgiest of the bunch, the sport-intended 300S, and found a big sedan that gives away some practicality to the rest of its segment mates. The trade-off for the dip in pragmatism is an uptick and driving fun and attitude that should make all the difference for the right buyer.
The Chrysler 300 has always exuded a certain brashness, but the chip-on-its-shoulder styling seemed to mellow a bit after its 2011 redesign. Now, the bad boy of the premium sedan segment is getting some of its angry attitude back for 2015, and the refreshed model debuted here at the Los Angeles Auto Show.
Chrysler's 300 sedan has never been a shrinking violet, but it arguably lost a bit of swagger when its second-generation model bowed. There was no way that an evolutionary design could ever upend the automotive establishment the way the original 2005 model did, but even so, something was clearly left on the table when the 2011 model bowed.