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General Motors isn't losing the pickup war without a fight. With the Silverado narrowly falling to third place in the truck segment in March, Chevrolet has announced that it is going to continue its Truck Month pricing through the end of April. In addition to those incentives, some Chevy pickups are going to see even deeper discounts, according to Automotive News.


UPDATE: This story has been amended from its originally published version to include new information including a Cruze recall press release and a quote from General Motors.


General Motors has really taken it on the chin this week with the recall of over 1.3-million cars and a separate potential safety issue found in over 200,000 of its 2014 pickups. Things aren't getting any better, because now questions are being raised about the early sales success of its new trucks. Barclays Capital analyst Brian Johnson tells Automotive News, "the launch has been arguably the least successful large pickup launch over the last 15 years."


For the past several years, if you wanted a vehicle capable of rocketing across the desert at freeway speeds, the process was fairly simple - drive to the local Ford dealership and plop down $44,000 for an F-150 SVT Raptor. What if the Ford isn't enough for you, though? Or maybe you're so partisan you'd rather walk across the desert than drive a vehicle from the Blue Oval across it. Your options have been disturbingly limited.


As is tradition, the first press day of the 2014 Detroit Auto Show has been kicked off with the announcement of the 2014 North American Car and Truck/Utility of the Year winners. And for the new year, top honors go to go the Chevrolet Corvette Stingray and Silverado – a sweep for the Bowtie brand.


The pickup truck world is all about bragging rights, and while Ram and Ford have been getting plenty of attention these days, the all-new 2014 Chevy Silverado has lots to brag about as well. In addition to having a 33-percent chance of being named the North American Truck/Utility of the Year, the redesigned Silverado was just named the 2014 Pickup Truck of the Year by Four Wheeler Magazine.


General Motors announced late Friday that it will recall around 370,000 Chevrolet Silverado and GMC Sierra fullsize pickups from the 2014 model year over a possible fire risk. The recall covers select 4.3-liter V6 and 5.3-liter V8 models, which can evidently suffer engine compartment fires due to the overheating of exhaust components. GM notes that the fire issue may be preceded by a check engine light and an "engine power reduced" message on the driver information display.


General Motors has just scored a big win with its Chevrolet Silverado and GMC Sierra pickup trucks, acing the National Highway Traffic Safety Administration New Car Assessment Program. The two full-size trucks had already netted a five-star Overall Vehicle Score in their crew-cab variants, but the new testing certifies them as five-star trucks in both regular and double-cab bodystyles, so GM's trucks offer top ratings across the board.


The 2014 North American International Auto Show is right around the corner, which means it's high time we find out which cars and trucks have become finalists for the prestigious North American Car and Truck/Utility of the Year awards.


Variety, as they say, is the spice of life. That's a lesson that is currently being taught to General Motors, because despite a strong showing from its 2014 Chevrolet Silverado and GMC Sierra, the General's pickup sales still can't best those of cross-town rival Ford.


Chevrolet has, so far, let a slow trickle of information about its SEMA trucks reach the public. Yesterday, we showed you the Cheyenne Concept. In September we saw a pair of trucks, the Silverado Black Ops and Silverado Volunteer Firefighter, that will be on display this week at SEMA but debuted at the Texas State Fair. Now, we have the full deluge of details on all of Chevy's modded pickups.


There was a time when American automakers and enthusiasts were obsessed with high-performance pickup trucks. And by that we don't mean models like dune-jumping Ford F-150 SVT Raptor, either: these were trucks made for the street. Trucks like the F-150 SVT Lightning, GMC Syclone and Dodge Ram SRT-10. One by one, these hi-po trucks have faded away, but if there's one place where their successors can live, it's SEMA.


During game five of the World Series, Chevrolet was set to do a spot of marketing for the 2014 Silverado - fans at Busch Stadium in St. Louis would hold up placards that spelled out the words "Silverado Strong," a theme that Chevy has been promoting since the Silverado's launch with the song "Strong," by Will Hoge. The St. Louis promo was ultimately called off, though, over concerns that it'd be insensitive to the visiting Boston Red Sox. (You can see the image of what the stunt would have looke


The backlash is beginning. Following General Motors' price hike of the Chevrolet Silverado and GMC Sierra last week, dealers across the country are expressing their ire over increasing prices in the face of rebates and discounts on trucks from Ford and Ram.


General Motors must be pretty pleased with sales of its two newest pickups, the GMC Sierra and Chevrolet Silverado, as it's announced price hikes for both models, as part of a planned price tweak.


General Motors will recall 21,721 of its new 2014 Chevrolet Silverado and GMC Sierra pickups over front seats that could move if the vehicle is hit from behind. Affected vehicles all feature manual adjustments for the two front seats, according to a report from Automotive News.


General Motors is already laying claim to best-in-class power for its new 6.2-liter V8 that will be offered in the 2014 Chevy Silverado and GMC Sierra this fall, and now it has released fuel economy numbers for the big engine. Available as an option on the Silverado LTZ and High Country (shown above) models as well as the Sierra SLT and Denali trims, the 6.2L EcoTec3 V8 will return 15 miles per gallon in the city and 21 mpg on the highway on rear-wheel-drive trucks; these numbers drop by one mpg


With the market for pickup trucks at its best since before the recession, General Motors can't afford any hiccups with the launch of its new 2014 Chevrolet Silverado and GMC Sierra twins, but it sounds like the popularity of V8-powered trucks is causing some supply-chain issues. Bloomberg reports that GM is experiencing a shortage of 5.3-liter V8 engines because an unnamed parts supplier has been unable to keep up with demand. This is leading GM to restrict the number of V8 Silverado and Sierra


Forget Corvette versus Viper. When it comes to important head-to-head comparisons, fullsize trucks are where domestic automakers really care. And until the redesigned Ford F-150 makes its debut, the Chevrolet Silverado is going to have plenty to brag about thanks to a new Consumer Reports shootout against the Ram 1500.

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