On the surface, there's very little that the Ford Fiesta ST and Toyota GT86 (or the Scion FR-S that is sold in the US, or the largely similar Subaru BRZ) share in common. One is a hatchback with power coming from a turbocharged engine routed to the front wheels. The other is a coupe with power coming from a naturally aspirated four-cylinder boxer engine routed to the rear wheels.
2013 Toyota Gt86
According to the Toyota UK blog, engineers for the automaker were so excited developing the GT86 coupe that they investigated producing a whole family of models based on the rear-wheel drive sports car. And at least one engineer – product chief Tetsuya Tada – still hopes it can happen, even if not everyone at Toyota is onboard. Tada: "Actually we tried to do this secretly but the executives found us out. They said: 'What are you doing? Will you please focus on the coupe.'"
Because the Toyota GT86, Scion FR-S and Subaru BRZ coupes are now a reality, it's almost hard to imagine the struggle that had to happen within the large, conservative corporate structures at both automakers for the joint project to even get off of the ground.
Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
We haven't stopped swooning over the Scion FR-S/Subaru BRZ twins and their corner-carving magic. For those overseas who enjoy the rear-drive coupe under the Toyota name as the GT86, things just got a little corner-carve-ier. This GT86 TRD is everyone's favorite rear-drive, boxer-engined Toyota, albeit fitted with a full selection of Toyota Racing Development parts.