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It's been a while since we got an ad from France that didn't involve techno music or events that are – outside of France, at least – just plain odd. Yet Peugeot plays it straight in a spot for its new 208 called "There are sensations one never forgets."

Superminis are big business for European automakers, and Peugeot has just released its latest salvo in the form of its new 208.

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