Honda has officially rolled out the first ad for the 2013 Civic. The one-minute spot focuses on a number of clever inventions that improve on old themes, from rocket-powered parachutes to hover bikes and smart window shades, before shifting to the redesigned compact. Set to Santigold's "Disparate Youth," the ad culminates with the phrase, "Things can always be better." This is likely as close as we'll come to hearing Honda say, "we could have done better."
- Zach Bowman
- Oct 31, 2011
Automotive News reports that Honda is itching to release a mid-cycle refresh for the company's 2012 Civic. In response to a harsh criticism from reviewers and the model's first failure to earn a coveted Recommended rating from Consumer Reports in recent memory, the automaker has apparently decided to pull ahead the model's refresh to 2013 instead of 2014. The report quotes John Mendel, American Honda Executive Vice President, as saying that his company is "appropriately energized" by feedback fr
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