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You won't have to wait until February 5 to see the new Suzuki Super Bowl commercial, as it's hit the automaker's YouTube channel in advance. Featuring an Eskimo who trades in his sled on an all-wheel-drive Kizashi, it's fun and decidedly more upbeat than last year's marauding snowmen.


Suzuki is about as small as automakers get here in the United States, even if its parent company does mad business in Japan and other parts of the world. So when the scrappy purveyor of the SX4 and Grand Vitara says it will again be ponying up for Super Bowl ads featuring its Kizashi mid-size sedan, it raises some eyebrows, including ours.