Perfectly Imperfect Pint-Sized Pocket Rocket
2012 Fiat 500 Abarth
Ah, Catrinel Menghia. Fiat knows a good thing when it finds one, and so it's no surprise to see a trio of new advertisements staring the Romanian-born and Italian-speaking model alongside the 2012 500 Abarth.
What do you do when you want to cast your cute little city car as a truly bad ass performance machine? How about hiring an infamous drug enthusiast actor, a guy who insists he has "tiger blood" flowing through his veins?
We're packing up our cameras and laptops and heading out of the Los Angeles Convention Center, but before we seal the lid on the 2011 LA Auto Show, it's time to reflect on our staff's favorite debuts of the past two days. Unlike previous shows, there was nothing here in LA that truly stood out as the clear Best In Show winner, but because of that, there were plenty of good arguments amongst the staff about the five best cars on display in Los Angeles.
Excited as we were for the launch of the Fiat 500 in the United States, we've really just been waiting for this: the 500 Abarth. You see, Fiat's scorpion-branded tuning house has laid its hands on a host of models over in Europe, and now that we're finally seeing the performance fruits of the Chrysler-Fiat merger.
Jennifer Lopez may be all well and fine for plugging the regular Fiat 500, but for the new Abarth version, Fiat's going to need something a little... racier. So for the latest spot advertising the arrival of the Scorpion-fettled Cinquecento, Fiat USA (also known as the import-flavored Chrysler division) took a decidedly different approach.
Just as it has for years with the European-market Fiat 500, Abarth has gotten its hands on the version made in Toluca, Mexico for the North American market, taking what is rapidly emerging as a popular choice for style-conscious American drivers and turning it into a proper pocket rocket. Being introduced today at the LA Auto Show, the US-market Fiat 500 Abarth is about as jam-packed with performance goodies as they come.