We've heard a former car dealer friend of ours describe selling unloved vehicles like the Dodge Caliber as "a thankless task," but apparently she wasn't altogether correct. Chrysler has begun taking dealer orders for its much-anticipated 2013 Dart, and allocations of the sedan will depend in part on how many units of the hapless Caliber the franchise managed to shift before the model was axed. That's according to dealer sources, Automobile News reports – Chrysler officials won't let on how
2012 Dodge Caliber
Chrysler had a real hit on its hands (at least initially) when it launched the Neon in 1994. And though it was plagued by early quality issues, it actually had a waiting list to buy one when it first came out. The Caliber, however, has been less of a market success.
We know it's coming, we just don't know when. During the long-winded marathon set of product announcements and long-term strategies laid out by Fiat and Chrysler head Sergio Marchionne, it was revealed that both Chrysler and Dodge would get new compact vehicles to replace the no-longer-in-production PT Cruiser and unloved Caliber hatchback.
Late last year, Alfa Romeo previewed the all-new Giulietta ahead of its reveal at next month's Geneva Motor Show. While the five-door hatch is enough to make Stateside consumers weak in the knees – particularly in Quadrifoglio Verde trim – the impact in the U.S. figures to be much more substantial.