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Despite quake-related shortages, Toyota remains optimistic that, by year's end, Prius sales in the U.S. will eclipse the mark set in 2010.

Toyota Prius – Click above for high-res image gallery

Toyota warms up the Prius with a cozy – Click above to watch video after the jump

2011 Toyota Prius – Click above for high-res image gallery

2010 Toyota Prius – Click above for high-res image gallery