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REPORT: Some consumers see price gouging on 2010 Prius

2010 Toyota Prius - Click above for high-res image gallery

Toyota launches "Build Your Prius" minisite

Much has been made over the past few months regarding the pricing differences between the new Toyota Prius and its chief rival from Japan, the Honda Insight. As you're surely aware by now, Honda decided the world really wanted a less expensive dedicated hybrid hatchback, while Toyota went all out on technology and features in its bid for hybrid supremacy. Curious exactly how much all

2010 Prius starts at $21,000; one with everything costs $32,500

2010 Toyota Prius - Click above for a high-res image gallery

2010 Prius starts at $21,000; one with everything* costs $32,500

2010 Toyota Prius - click above for a high-res gallery