10 Articles

2010 Toyota Prius – Click above for high-res image gallery

2009 Toyota Prius - Click above for high-res image gallery

Katsuaki Watanabe, current president at Toyota Motors, has confirmed the rumors we've been hearing for the last few weeks that the automaker plans to continue selling the current version of the Prius alongside its newer 2010 sibling in Japan. The current 2009 Prius will continue on unchanged, as far as we're aware, but will see its price reduced by a few million yen to match that of the new Honda Insight. We'd heard that this dual-Prius plan won't be echoed in the United States, and now Toyota h

2009 Toyota Prius – Click above for high-res gallery

Click above for high-res gallery of the 2010 Toyota Prius

Despite the horribly irritating ad campaign, it turns out that Toyota was not quite "Saved by Zero." In fact, the automaker actually lost market share during the period that it was offering zero-percent financing deals on many of its most popular models, leading many dealers to call for good old-fashioned cash incentives instead. Toyota's been listening and has announced a series of cash-back bonuses, including on the midsize Camry, compact Corolla and even the 2009 Prius hybrid. Of course, big

The current Prius is baked from a refined recipe that results in a roomy, practical and efficient vehicle lurking under an eco-statement exterior, or at least we thought so. Five years on, it's still the most popular way to conspicuously consume under the guise of saving the planet. Toyota hasn't been resting on the success of its green badge of targeted consumerism, so we're going to see a new Prius at the 2009 North American International Auto Show in January, according to Toyota President Wat