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Rolls-Royce: We need to consider alternatives, even without demand

Rolls-Royce is known for making big cars with big engines. And why not? Rolls-Royce customers like big cars with big engines. Customers questioned about the future direction of the flying lady haven't been enthusiastic about hybrids and have been "rather ambivalent" about the Rolls 102EX electric concept that premiered last March at Geneva.

Rolls-Royce 102EX Phantom Experimental Electric to debut in Geneva

Rolls-Royce 102EX Phantom Experimental Electric - Click above for high-res image gallery