This week's episode of TRANSLOGIC features the Rolls-Royce 102EX Phantom EE (experimental electric), a one-off concept car that showcases how an EV might survive--even thrive--in a segment where "compromise" is considered a 4-letter word. During the world tour the vehicle has made in the past year, Rolls-Royce has sought to convince potential buyers that an EV doesn't require a trade-off in style or performance. In fact, within the ultra-luxury segment, the high-tech innovations can enhance the
Rolls-Royce is known for making big cars with big engines. And why not? Rolls-Royce customers like big cars with big engines. Customers questioned about the future direction of the flying lady haven't been enthusiastic about hybrids and have been "rather ambivalent" about the Rolls 102EX electric concept that premiered last March at Geneva.