Here's some fun facts for a Friday afternoon: from 1989 through 1999 Suzuki couldn't muster even 50,000 in annual sales in the U.S. and through July of this year it's at nearly 65,000. Lots of things had do to go right for Suzuki to enjoy the kind of success it's having, not the least of which is the mass exodus the market has seen from traditional large SUVs to smaller, less thirsty ones. The company also chose to up its ad budget at the right time raising the dollars it spends on advertising f
Suzuki Forenza News
- John Neff
- Jul 8, 2006
The Daewoo Lacetti has given General Motors a true World Car that is selling well all around the world. The car is currently known as the Chevrolet Lacetti in Europe, the Holden Viva in Australia, the Suzuki Forenza in the U.S. and the Buick Excelle in China.
- John Neff
- Jun 4, 2006
Who would have guessed a few years ago that Suzuki would be in the midst of international renaissance? While some locales around the world already have a high opinion of the Japanese company's products, the North American market has suffered through one forgettable Suzuki after another. That's because most of them have been rebadged models from General Motors. The current Forenza, for instance, is GM-Daewoo model built in Korea and rebadged for North American consumption.
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