When Toyota's youth brand was born, there was an unwritten rule that it wouldn't grow beyond three models. Years later, Scion is an unqualified success having sold 170,000 units of the xA, xB and tC last year, which has Toyota execs wondering if just a few more units could be sold with a fourth model. The Car Connection got Scion's corporate manager Steve Haag to admit his brand does need to expand. Haag told TCC, "We have to offer more products, (though) we want to remain small."
Scion xA News
- Dan Roth
- Feb 14, 2007
Episode #57 is a breezy little number, clocking in around 32 minutes long. Though on the short side, it's action-packed! We recap the Chicago show, paucity of activity and all. For starters, we return to one of our favorite subjects recently, the impending Pontiac G8. Let's just say it's even better up-close. Next, we ruminate over the all-new Scion xD and xB. The little Toyota offspring were all that happened on the second day of the show, and the aging boomers there were thrilled with the upda
- Chris Tutor
- Nov 12, 2006
For the first 255 days of 2006, Scion sold more than 151,000 cars. Next year, the youth-oriented brand plans to sell even fewer. The Wall Street Journal reports that Toyota plans to limit its youth brand's sales to a year-long total of only 150,000 vehicles next year. Toyota hopes that by keeping Scion a hard-to-obtain product, the brand can retain some of its underground coolness. Hmmm... that's the same kind of strategy used by brand's like Bentley to keep its car's ultra exclusive.
- Frank Filipponio
- Oct 17, 2006
They miss the Yugo, godblessum. Those wacky guys at Slate long for the days when a new car could be had for less than the price of a modern television set. Surveying the bargain basement offerings of the automotive world, they found that only the Chevy Aveo can be had for under 10 grand, let alone the four thousand bucks a Yugo stickered for 20 years ago. Even at an adjusted-for-inflation price of $7500, the Yugo GV earns its initials and indeed represents a Great Value. Well, you get what you p
- John Neff
- Sep 14, 2006
Toyota has announced that production of its 2006 Scion xA and xB will end in December, and that the two economy cars that kicked things off for Scion will be replaced next spring by two all-new models wearing 2008 badges. That means technically speaking Scion will have but a single car available for model year 2007, the tC coupe.
- Alex Nunez
- Aug 15, 2006
The guys at CNNMoney.com have come up with a list of the 7 best "college cars" -- the best available rides for current college students or new grads who have to work within a limited budget. To make the list, each car had to have a base price of under $16,000, be fuel-efficient, and offer good utility.
- Joel Arellano
- Jun 18, 2006
Sibling site Adjab posted an interesting marketing ploy. Toyota Motor Co. is currently advertising its Scion brand on Whyville.net, a website frequented by eight to fifteen year olds. Why? Toyota's theory is that such youngsters will influence their parents' vehicle choices as well as be more pre-disposed to the brand once they're of driving age. Such strategies are not new: Cadillac and DaimlerChrysler both have their vehicles in video games played by teens and young adults. Toyota's strategy,
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