Scion has four vehicles going to SEMA, two iM hatches tuned for the Annual Scion Tuner Challenge, two iA sedans whipped up by the brand's lifestyle partners.
Scion iM News
Scion has tapped actors James Franco and Jaleel White (not to mention a wacky waving inflatable arm flailing tube man) for the iA/iM ad campaign.
Based on the Toyota Auris from Europe, the Scion iM finally brings a new model to the entry-level brand. The result is an attractive five-door hatch that should offer good fuel economy for less than $20,000
Scion is set to revitalize its lineup with the new iA sedan and iM hatchback at the New York Auto Show next month, but here's a taste of what's to come.
Toyota came to Geneva with a light update to its Auris wagon, touching up the headlights, taillights and bumpers of the long-roof relative to the Corolla.
Ward's Auto has published a piece on Scion that further confirms that we really have no idea what to expect from the brand. In speaking with Toyota USA CEO Jim Lentz about what was once firmly intended to be a hip, experimental youth brand, Lentz said, "I still personally believe small-premium is the direction we should be going."
Following the niche-oriented iQ and FR-S, Scion is preparing its first new model with mass-market appeal in quite some time with the iM. Just unveiled at the recent Los Angeles Auto Show in concept form, our spies recently shot some photos of a slightly camouflaged production iM doing some testing in Southern California.
Scion has officially pulled the covers off its iM Concept, which is, in reality, a slightly modified version of the Toyota Auris that is already sold outside the United States. It's also a model that is going into production for North America, says Scion, minus, we'd guess, a good bit of the overly aggressive ground effects bits, slammed suspension and oversize wheels.
After dropping a teaser image on us a few weeks ago, Scion has revealed in full the new iM Concept it's bringing to the Los Angeles Auto Show next week. As expected, the concept is clearly a rebadged version of the Euro-market Toyota Auris, only with some "European Racing Circuit Styling" upgrades to make it look more aggressive.
When the doors open at the LA Auto Show in a few weeks, Scion will be on hand to showcase its new iM Concept. But considering what little Toyota's youthful brand has revealed about the concept so far, it's led to rampant speculation. And the prevailing wisdom seems to point towards a production iM arriving as a Scion-badged version of the Toyota Auris.
Thoroughly cleansed of our time at the 2014 Paris Motor Show, we can now start looking forward to the next big show on the circuit (with all due respect to SEMA), the 2014 Los Angeles Auto Show. One of the earliest new cars slated for LA is this, the Scion iM Concept.